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The Brand Hub is the single place to grab everything you need to talk about Esports Hub: logo files, color palette, type, voice, and the full press kit. If you partner with us, write about us, or run creative that features us, start here.

Open the Brand Hub

Logos, colors, fonts, voice guidelines, and the press download bundle.

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What’s on the page

The Brand Hub is one long page split into sections you can scroll through or deep-link into. The “Download brand kit” button at the top pulls the full pack as a single zip; the rest of the page lets you grab assets individually.

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Logo and mark

The Esports Hub mark is a 6-spike asterisk in Strike Red. Use the mark only when the lockup feels too busy (small footers, app icons, server icons, social avatars). Use the horizontal lockup when you have room for the wordmark too. White-on-dark and black-on-light variants are both in the kit. Don’t recolor the mark outside of the official red, white, and black. Don’t stretch, rotate, or skew it.

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Color palette

TokenHexNotes
Strike Red#E41937Primary brand color. Use sparingly as an accent.
Off-Black#0D0D0DBody text and dark surfaces.
White#FFFFFFSurfaces on dark backgrounds, body text on dark.
Black#000000Deepest background for lights-out surfaces.
Don’t introduce new accent colors. Strike Red is the only loud color in the system.

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Type

Body and UI: Geist (sans). The wordmark and display type use Inter Display. Mono blocks use JetBrains Mono. All ship via next/font on the live site; the kit includes web and self-host variants.

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Voice

The brand voice is direct, confident, and human. We don’t use AI-sounding filler (“delve”, “leverage”, “tapestry”, “navigate the landscape”), we don’t use em dashes, and we don’t stack adjectives. Write like a person who knows the product is good and doesn’t need to oversell it. If you write about us, treat the brand the way you’d treat a friend’s team: a real thing with opinions, not a marketing surface.

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Press inquiries

For press, partner co-marketing, or anything that needs a custom asset that isn’t in the kit, open a Partnership Inquiry ticket on Discord. Include what you need, who it’s for, and the deadline; the partnerships team picks these up directly.

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Using the brand if you’re a partner

Active Esports Hub partners are free to use the marks and the press kit in their own deliverables. Don’t lock-up the Esports Hub mark next to your own as if it’s a joint logo, and don’t claim official endorsement of anything specific unless we’ve actually signed off on it. If you’re not sure, the partnerships team in the Partner Dashboard is the right place to confirm.