Brand Hub

How to use our wordmark, Mark, partnership lockups, and downloads. These guidelines keep the brand consistent across every surface, from press to partner sites to community projects. If you partner with us, write about us, or run creative that features us, start here.

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Wordmark

The Esports Hub wordmark is set in Inter Display with tightened tracking. It’s our primary brand expression and should appear at a comfortable, legible size on every surface where we sign our name. Use the light wordmark on dark backgrounds and the dark wordmark on light ones. Do

• Pair the Mark with the wordmark in a lockup when you have the room.

Don’t

• Stretch, skew, or alter the wordmark in any way.
• Crop or trim the wordmark.
• Use the wordmark as a mask for imagery.
• Recolor it outside the approved variations.
• Add effects, shadows, or textures.

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The Mark

The Mark is more than a symbol. The bolt is the spark of a career taking off: the moment a player gets signed, a team gets its name out, a deal lands. It stays sharp at any size, from a favicon to a jersey crest. Use the Mark when space is too tight for the wordmark, or alongside the wordmark in product lockups. Do

• Use the white Mark on dark backgrounds and the dark Mark on light backgrounds.
• Give the Mark room to breathe.

Don’t

• Add color to the Mark.
• Distort or warp it.
• Place it on busy imagery.

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Color

Our palette is intentionally tight. Black sets the canvas, white carries the wordmark and body type, and Strike Red is the primary brand color, anchoring everything from marketing surfaces to product accents. Stick to these values exactly. Gradients and tints of these colors are not part of the system.

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Typography

Inter Display anchors the Esports Hub wordmark while Geist Sans handles the body of every product surface. Both are open-source with wide weight ranges and strong screen rendering, so partners and contributors can recreate our look without licensing. Inter Display is reserved for the wordmark and major display headlines. Geist Sans carries the rest: navigation, body copy, marketing pages, and the chat interface. JetBrains Mono shows up in code blocks and technical readouts. The combination balances technical precision with a friendly, contemporary tone that fits the esports audience. Weights in use: Light (300), Regular (400), Medium (500), Semibold (600), and Bold (700), each with its italic.

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Brand partnerships

When pairing the Esports Hub wordmark with partner logos, keep balanced spacing and a clear hierarchy. Avoid placing logos too close together. Each logo should appear at a comparable visual weight, in its approved color format, and stay undistorted. Co-branded materials need approval from both brands so we stay consistent and on-standard. Do

• Anchor the partnership lockup with the Mark.
• Use the established spacing rules.
• Keep the wordmarks at the same height.

Don’t

• Add color to the partnership lockup.
• Size the wordmarks differently.
• Place the lockup over busy images.

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Voice and language

The brand voice is direct, confident, and human. We don’t use AI-sounding filler (“delve”, “leverage”, “tapestry”, “navigate the landscape”), we don’t use em dashes, and we don’t stack adjectives. Write like a person who knows the product is good and doesn’t need to oversell it. A few naming and attribution rules for anyone writing about us:

• Product names. Reference our Discord bots and other products by their official names in copy and support materials, not abbreviations or nicknames in formal contexts. Describe features accurately and stay within what the product actually does. Product names that include our trademarks can’t be used by third parties without permission.
• Mentors. Mentors are independent coaches and analysts offering paid sessions through the platform, not employees or representatives. Refer to them as a “mentor” or “coach”, not “staff” or “representative”. A mentor can say they’re “a coach on Esports Hub”, but shouldn’t speak on our behalf.
• Non-partnerships. Using our products, joining the Discord, or appearing in a community spotlight does not establish a partnership. Don’t describe your relationship as a “partnership”, “collaboration”, or “sponsorship” without a written agreement. “We use Esports Hub” is fine when it’s accurate; “in partnership with Esports Hub” needs a signed agreement.
• Content attribution. Quote our blog posts, videos, and social content with attribution and a link back, keeping quotes short and unaltered. Product screenshots are welcome in editorial, tutorials, and reviews as long as they don’t misrepresent features, pricing, or availability. For republishing or syndication, email brand@esportshub.io.

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Downloads

One zip with the Mark in dark and light PNG plus a scalable SVG lives on the brand page. For partnership-lockup files, or a custom asset that isn’t in the kit, email brand@esportshub.io.

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Usage terms

“Marks” covers anything we use to identify Esports Hub: our name, wordmark, the Mark, icons, and design elements. By using our Marks, you agree that we own them and that any goodwill from your use benefits Esports Hub. Permission to use our Marks is limited in the following ways:

• Only use our Marks if they follow these brand guidelines.
• The permission is non-exclusive (we can give it to others) and non-transferable (you can’t give it to others).
• Don’t feature our Marks more prominently than your own organization’s name or marks.
• We may update this guide, and changes must be reflected in your usage within a reasonable time.
• We can review the use of our Marks and require changes if needed.
• We may end permission at any time, and usage must stop promptly.

Make sure your project follows our Terms of Service and community guidelines. If your work references a specific Esports Hub product (Discord Bots, Contracts, Mentoring, Partnerships), describe it precisely and accurately. We don’t permit Esports Hub product names in app titles, company names, or domain names without written permission, since that can confuse the community about who built what.

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Press and partner use

For press, partner co-marketing, or anything that needs a custom asset, open a Partnership Inquiry ticket on Discord. Include what you need, who it’s for, and the deadline; the partnerships team picks these up directly. Active Esports Hub partners are free to use the marks and press kit in their own deliverables. Don’t lock the Esports Hub Mark next to your own as if it’s a joint logo, and don’t claim official endorsement of anything specific unless we’ve signed off. If you’re not sure, the partnerships team in the Partner Dashboard is the right place to confirm.